Welcome to my July 2018 Blog Income Report.

If you didn’t catch the last income report I wrote, there’s been some changes.

The biggest being the type of income I report.

To be as transparent as possible I report actual monthly earnings. Specifically, the income and expenses as determined by Quickbooks (see screenshot).

July 2018 Income Report

There are many strategies one can use to drive traffic to a blog. A strategy I use is Facebook advertising.

I spend a lot of my time and money each month on this strategy.

Furthermore, the more I optimize this strategy, the greater the ROI. The greater the ROI, the more I spend.

This creates an interesting cash flow situation. The money I earn may not hit my bank account for 90 days, yet expenses hit immediately.

In other words, the majority of income you’ll read about I earned in May. But, all expenses listed here are from July (which continue to rise as ROI has increased).

This may seem confusing. But, it’s the most transparent and consistent way I know of reporting income.

Got it?

Let’s dive into how this site did in July.


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July 2018 Income Report

Revenue Earned in July

The only two ways I earned money in July were from advertising and affiliates.

Here’s the breakdown:

  • Advertising: $9,189.85
  • Affiliates: $9,153.15

I use Mediavine to handle my ads.

My top two affiliate networks are:

I then have multiple direct partnerships with companies like SurveyJunkie, Bluehost, Ebates, and Ibotta.

Expenses

Here are my expenses for July.

  • Facebook Advertising – $11,298.42
  • Contract Work & Web Services – $1,304.85
  • Other – $100.83
  • Total: $12,704.10

Expenses were high in July as Facebook ad spend has increased (up from $8,634 in April).

I’ll then talk more about outsourcing in the next section.

The other category includes expenses such as my cell phone, books, and Internet.


Related Reading on The Ways To Wealth


What’s Going On At The Ways To Wealth

Website Redesign

July was a busy and productive month.

My biggest project of the month was the website redesign.

I worked with Greg Wilnau of Wilnau Design to complete the redesign. I couldn’t be happier with how it turned out.

This was the first time I completed a redesign of a website.

The tech side was more difficult than I thought. I know the front-end of WordPress well. Yet, when it comes to back-end changes, I’m clueless.

That’s where having a pro like Greg helped.

Another thing I didn’t see coming was a dip in SEO traffic.

Further research confirmed that this is quite normal. I mention it because I’m glad I did the redesign during low-season.

Personal finance tends to be at its peak November through February. I now have a few months of prep the site.

Outsourcing

I’m on the ambitious side, so there are big plans in store for TW2W. To give myself a realistic opportunity to accomplish my goals, I’ve hired outside help.

Tasks I’m currently outsourcing are:

  • Pinterest scheduling
  • Proofreading
  • Content writing

Overtime I want this list to grow.

This allows me to focus on my One Thing.

If you haven’t read the book, The One Thing by Gary Keller, I recommend you do.

As a blogger, there’s a lot I can be doing. At any given time, there’s content to edit, social media posts to schedule, new blog posts to write and upload, etc…

The premise of the One Thing is that you’ll get more done in less time by asking one important question:

“What’s the one thing you can do, such that by doing it, everything else will be easier or unnecessary?”

Right now, my one thing is Facebook advertising.

There’s no higher leverage point in my business.

That means a lot of other things have taken a back seat.

A great example of this is my Twitter feed. I’ve all but ignored it.

Having a Twitter presence can help my business. But, it isn’t my one thing. I’m not sure I’d rank it in my top ten. As such, I’ve paid little attention to it.

What’s Ahead

On the list of important projects ahead is editing old blog posts.

My aim is to identify the keywords my site is close to getting ranked for. Then, create the most valuable resources on the web for that keyword.

An example is the keyword “money making apps”.

With over 33,000 searches a month, ranking in the top three for that keyword would be quite lucrative.

I’m currently on the 2nd page of Google with this blog post.

Last week I edited the post. My aim was to create what I felt would be the most valuable resource on the web for the term money making apps.

Changes included:

  • Apps listed needed a 4.0 rating and 1,000+ reviews from either the App Store of Google Play
  • Having my proofreader go through the post with a fresh set of eyes
  • Adding new apps I’ve since learned about since I wrote the post in July 2017
  • Adding links to both IOS, Android, and Desktop
  • Organize the apps into three sections instead of one list of 15
  • Create a new Pin

A big thank you to Nat Eliason of Growth Machine for spending time with me chatting about this. He has an excellent article up on ahrefs.com about the process.

I have around 20 pages right now I’m looking to audit, to help increase search traffic. I’ll be sure to report back the findings once I let time set in.

Recommended Blogging Resources

Bluehost (Cheap Hosting + Free Domain Name)

I launched this blog with Bluehost hosting and used it up until I was getting 100,000 visitors a month. What’s great about Bluehost is they allow someone with no technical experience, to launch their blog in only 10 minutes. See TW2W’s setup tutorial. They also give you a free domain name, plus a 30-day money-back guarantee.

BigScoots

Once the site traffic was more then my Bluehost account could handle, I switched to BigScoots and have been very happy. Where BigScoots excels is speed and service. As I get a lot of traffic from mobile, speed was very important to me. More so, anytime I have a question it’s answered promptly from someone in their Chicago office. It’s more expensive than Bluehost but I definitely recommend making the switch to BigScoots once you’re getting 100,000 or so monthly page views.

Making Sense of Affiliate Marketing

Making Sense of Affiliate Marketing opened my eyes to the earning potential a blog can have. It’s creator, Michelle Schroeder-Gardner, runs a 7-figure personal finance blog that’s only a few years old. I can’t recommend this course enough, as it was the catalyst for myself being able to become a full-time blogger.

Flourish with Facebook Ads

Monica Louie has put together an excellent course and community on Facebook Advertising with Flourish with Facebook Ads. I credit Facebook Advertising, specifically the lessons I learned from Flourish with Facebook Ads, from getting to the $3,000 or so a month mark to where I am today.

 

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