I registered TheWaysToWealth.com on August 25, 2016.
At the time my goals were too:
- Generate a passive income stream
- Share with others what I was learning about personal finance
- Develop skills I could use in both my job and freelancing
Little did I know, in a year I’d leave my job to blog full-time. In two years the blog would generate over 3 million views and over six-figures in revenue.
Whether your goal is to blog full-time or want to discover how to get your blog noticed by someone other than your family, I’m confident that applying these tactics can help you accomplish your goals.
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General Blogging Tips
If you want to learn how to get your blog noticed, there are some basic things you’ll need.
- Start your blog on WordPress with a quality host. See: How To Setup A WordPress Blog.
- Unless you’re selling high-end products or affiliates with larger commissions, choose a niche that has the potential to generate a lot of page views.
- Don’t pick a domain name you will regret.
- From day # 1, set up your blog with SEO in mind. You won’t get traffic right away but a few key steps upfront will mean better traffic down the road. See: WordPress SEO tutorial.
- Spend time choosing which content to create. The factors I look at are: a) Potential SEO traffic b) Potential Pinterest traffic c) Monetization. When you’re starting out, don’t just write what’s on your mind. Be strategic.
- Build an email list, even if you have no plans to use it right now. If you’re on a tight budget, use Mailchimp.
- Headlines matter. Use a headline analyzer to see if you can improve upon existing headlines.
- Write about unique things you’ve done or experienced. It doesn’t have to be groundbreaking. Think of things that many people want to do. e.g. try a new diet for 30 days, do yoga for 30-days, travel hack a trip, etc…
- Measure what matters. I track SEO traffic, Pinterest views, revenue, and expenses on a daily basis. On a weekly basis I’ll measure ROI on specific campaigns. On a monthly basis, revenue per visitor.
SEO Traffic Tips
SEO is my favorite type of traffic. Users are highly-motivated to solve a problem when they find a site via search. By creating content that helps people solve their problems, you can build a website of loyal readers.
More so, many bloggers pay no attention to SEO. Not even doing the bare minimum.
Just a basic understanding of SEO can go a long way toward getting your blog noticed.
- Download the Yoast SEO Plugin for WordPress. Have a focus keyword on each post, which gets the green light from Yoast.
- For beginners, a great way to pick keywords is through KWFinder. Their free tool allows you to get a quick overview of keywords. Aim for keywords with less than 30 keyword difficulty (you’ll have limited searches per month if you don’t pay).
- If you’re on a budget, do all your keyword research in one month by paying for a monthly subscription to a service like KWFinder. You can get all your keywords for an entire year this way.
- Edit and upgrade old content. Especially content where you’re on page # 2. See: The Proven Formula for Doubling Your Blog Traffic in 3 Months (Without Creating New Content).
- When it comes to length of a post, don’t overthink how long a post should be. Instead, focus on creating the highest quality content for your chosen keyword.
- Secure your website with an SSL hosting certificate
- Go with a premium theme for design. Many free themes look great but have a lot of unnecessary code that slows down a site. A good beginner theme, which I used before having a custom design, is the eleven40 theme by StudioPress.
- Once you get above 100,000 page views, consider a premium host. This costs more but worth the expense for websites driving a lot of traffic. I use and recommend BigScoots.
- Measure and improve your page-speed. Use tools like Pingdom and Google Mobile Test for tips and advice.
- Write as many high-quality posts as you can. One high-quality post a week is better than 2 average posts.
- Add relevant internal links to posts.
- Go back to old posts and add relevant internal links from new posts.
- Have an About and Contact page located on your menu bar.
- Make it a habit to reach out to other bloggers with your content. A good strategy to start with is roundup link building.
- Sign up for HARO, or even better any niche platforms that can connect you to content creators, and aim to connect with at least one new journalist a day.
Pinterest Traffic Tips
Pinterest allowed this blog to get from 0 to 100,000 page views a month in a year. It’s gotten a bit harder to drive this much traffic but there is still no better way for bloggers to gain traction quicker than by using Pinterest.
- You can research what topics get the most Pins by entering keywords in BuzzSumo. You’ll only get a few searches a day without paying but that is plenty.
- Schedule your pins using an approved Pinterest marketing partner. My favorite and by far the most popular is Tailwind. Click here to get a free month.
- Join and contribute to Tailwind Tribes.
- Aim for a ratio of Pinning 80% of your own content and 20% of others.
- Pin only the highest quality content and Pins from others.
- Create multiple Pins per post with different headlines. Often the Pin that ended up going viral for me on a particular post was the 3rd or 4th Pin for that post.
- Join highly relevant niche group boards with a limited amount of contributors.
- Drop group boards that don’t perform well.
- Use Pinterest search to help determine your keywords.
- Add relevant hashtags to your Pins.
- Add your own website’s hashtag on all your Pins, i.e. #thewaystowealth
- Pin seasonal content.
- Publish and start Pinning seasonal content 30-60 days before it peaks.
- Link your Pinterest account throughout your content, asking for readers to follow you.
Facebook Organic Traffic Tips
By consistently posting content to my Facebook Page, I’m able to drive a few hundred visitors a day at no cost.
Here are a few tips:
- Anyone who liked a post, ask them to like your page.
- See which posts perform well by clicking on the “# of total people reached” on the bottom of a post and looking at link clicks. Promote similar content.
- Ask questions in the text to promote quality comments.
- Share high-quality content (a good place to look is BuzzSumo to see which type of content works well on Facebook)
Facebook Paid Traffic Tips
My theory was that if I couldn’t make money driving paid traffic to my blog, I wouldn’t make money with free traffic. So, in October of 2017 I began driving traffic via Facebook.
Here are a few tips for getting started:
- Not sure whether or not your blog is worth advertising? See whether top blogs are advertising on Facebook by going to their Facebook page and clicking on Info and Ads.
- If you’re aiming to drive traffic, optimize for landing page views.
- Choose large audiences. An audience that consistently works well for me is 2% lookalike of my website visitors. This audience is over 4,000,000 in size.
- Start advertising the organic posts which received the highest click through rates.
- Have a system for testing. I’ll test the audience, image, headline, and text in that order. Then, start again from the beginning.
- I learned Facebook Traffic Ads from Monica Louie of Flourish with Facebook Ads. Her course is excellent.
- The Art of Paid Traffic is a great podcast on Facebook Advertising.
- Measure the ROI on each post by setting up Sub IDs.
- Increase your budget slowly. I’ll typically increase around 15% a day if the cost per landing page view stays constant.
- Start with a small budget (I start with $5 per Ad Set) and let run for a few days.