How to Make Money on Twitch

Twitch initially gained popularity as a platform for gamers. While much of the content is still gaming-related, some users are creating content and having success in completely different categories. 

Here's a beginner's guide that covers the account requirements, different monetization strategies and key tips for building a successful channel.



Since Twitch’s ad program is only available to Partners, you’ll already have an established audience if you get to this point. As a Partner, you can insert ad breaks into your stream.

Affiliate Marketing


Affiliate marketing involves promoting another company’s products in exchange for a commission. For example, if you have a gaming channel, you can mention and promote specific products like consoles.



Bits are a virtual currency that allows users to financially support content creators. Users can purchase Bits via Amazon Payments or PayPal.

Brand Partnerships


Many brands are interested in partnering with or sponsoring influencers who can help to spread the word about their products or services.

There are several different ways that Twitch streamers accept donations, including PayPal and Streamlabs. You can add information about donating in the “About Me” section of your Twitch profile.



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