The Ways to Wealth is a personal finance site founded and edited by R.J. Weiss, CFP®.

Since 2016, we’ve grown to millions of views per day across our social platforms, with a 400+ page site that ranks across Google, Bing, DuckDuckGo and ChatGPT.

We publish product reviews, how-to guides and financial comparisons for a U.S. audience of primarily ages 45 to 65+.

Site statistics

Updated April 2026.

  • Two Facebook Pages (180,000+ combined followers): Our primary social distribution channels — The Ways to Wealth and R.J. Weiss — together averaged over 3.5 million organic views per day and generated 100+ million combined views per month in early 2026. Our audience is 97% U.S.-based, primarily ages 45 to 65+, interested in personal finance, retirement planning, and practical money decisions.
  • Website — organic search presence: Our 400+ page site ranks across Google, Bing, DuckDuckGo and ChatGPT. The site had 249,000+ page views over the past 90 days, up 13% from the prior period.
  • Pinterest: 55,000+ followers. Approximately 289,700 monthly views across personal finance and debt-payoff topics.
  • Email: 4,700 subscribers. Weekly newsletter with a 49.20% open rate.

What we offer

We offer sponsored posts written by R.J. and distributed across our site and social channels.

Each sponsored post is written in the same conversational, research-backed style as our editorial content. Posts are distributed to our Facebook audience (3.5M+ daily views), published on the site for long-term organic search traffic and included in our email and Pinterest distribution where relevant.

We do not accept paid product placements in our editorial rankings or best-of lists. Those recommendations are based entirely on our own research and review process, independent of any partnership.

All sponsored content includes proper disclosure in accordance with FTC guidelines.

Past partners include: Green Dot, Nationwide Insurance and PenFed.

About R.J. Weiss, CFP®

R.J. has been writing about personal finance since 2009. His work has been featured by Forbes, Business Insider, Harvard.edu and Bankrate, among others.

He edits every article and sponsored post published on the site.

Get in touch

Email rj@thewaystowealth.com with your brand, the product you’d like to promote and any timing considerations.

R.J. responds to all partnership inquiries personally.