The best blog niche ideas are the ideas which:

  • You enjoy creating content around the topic (Fulfillment)
  • There is enough demand in the marketplace (Demand)
  • There are many paths to monetization (Profitability)

In this regard, it’s best to think of blog niche ideas like college majors.

Majors such as finance and computer engineering make sense if earning a large salary is a priority.

Other majors such as social work or teaching tend to maximize fulfillment. The drawback is that these majors come with lower salary potential.

Neither option is good nor bad. What’s important is to know what YOU want upfront. Then, choose a niche that aligns with your goals.

You wouldn’t go into teaching if your priority was to earn a six-figure salary out of college. Nor should you choose a blog niche where making money is hard if your goal is to make money.

It sounds obvious but it’s a common mistake.

Whether you’re a new blogger or have been blogging for some time, it’s important to give serious thought to choosing a niche.

In this article I’ll break the three most important factors in choosing a niche:

  • Fulfillment
  • Demand
  • Profitability

Then, reveal 10 good blog niche ideas for making money.


Blog Niche Ideas: Fulfillment

You’re probably familiar with the advice:

“Follow your passion and success will follow.”

While this advice is often quoted, following it can be dangerous. The excellent and well-researched book, So Good They Can’t Ignore You by Cal Newport, shows us that:

“Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.”

Newport continues…

“If you want to love what you do, abandon the passion mindset (“what can the world offer me?”) and instead adopt the craftsman mindset (“what can I offer the world?”)”

Let’s start there:

“What can you create that offers the greatest value to the world?”

It’s this mindset that maximizes your path towards fulfillment. As such, gives your blog the greatest chance of success.

As an example, The Ways To Wealth is a personal finance blog that teaches people better ways to make and save money.

There are a lot of things I’m passionate about (finance, sports, fitness, family, to name a few). Yet, as a CFP® with 10+ years of experience in financial services, I found it clear where I can provide the most value.

I happened to have had a lot of expertise in a good blogging niche (personal finance). Yet, expertise isn’t required.

My favorite finance blog The Simple Dollar started when its founder Trent Hamm was tens of thousands of dollars in debt.

Back then, Trent was far from an expert. Instead, Trent wrote about his journey to becoming debt free, which connected to others.

That’s the great thing about blogging.

Sometimes the greatest value you can provide is sharing your journey of solving your biggest problem.

Blog Niche Ideas: Demand

What’s smart about choosing a niche where you’re maximizing for value creation is that you don’t need to think as hard about demand.


Because value creation is all about helping people.

And whatever you create that offers the greatest value to the greatest number of people by definition maximizes demand.

As someone who has been blogging since 2009, I’ve seen many blogs in profitable niches come and go.

I’ve also seen some niches, e.g. guinea pigs, that are somehow profitable.

One common trait successful blogs share is that they help people solve problems.

Yes, it sounds simple.

But solving problems is how you create value.

And the more people you can help solve problems, the better your chances of success.

Blog Niche Ideas: Profitability

To summarize, the best blog niche ideas are the ones where you can:

Offer the greatest value to the world, by helping as many people as possible solve problems.

Next, you must find out if your blog niche idea is profitable.

This is actually quite easy.

You only need to ask yourself the question:

“Are other bloggers making money in this niche.”

In blogging competition is a good thing.

There are thousands of personal finance blogs.

There are thousands of food blogs.

Why so many?

Because it makes sense for their owners to continue to put time into them because they’re making money!

It’s actually easier to make money in bigger niches because brands have recognized the power blogs have.

As such, there are more opportunities to earn more with:

  • Affiliate marketing
  • Sponsored content
  • Advertising

To summarize, the two most important questions to ask when choosing your blog niche is:

  • What can you create that offers the greatest value to the world?
  • Are other bloggers making money in that niche?

The Pros and Cons of 10 Popular Blog Niche Ideas

The goal of this blog is to help people find better ways to make and save money. As such, I’ll be focusing on 10 proven, profitable blog niche ideas.

Each already passes the test on whether they’re good for making money.

The Ways To Wealth Exclusive OfferLaunch your blog for under $3.00/month with Bluehost. Get a FREE domain ($15 value) and great customer service, too. That’s more than 50% off of the original price of $7.99/mo when you use TW2W’s exclusive link.

# 1 – Business & Marketing

There’s a proverb that says, “In the land of the blind, the one eyed man is king.”

In other words, when everyone has no clue what to do, having a slight information advantage is all it takes to rise to the top.

This is important to keep in mind when entering one of the most competitive niches–business and marketing.

Say you want to start a blog about making money online. If so, you’re competing with some of the sharpest marketers in the world.

Now, say you want to start a blog about internet marketing for freight brokers (or any other hard-working, big, profitable, blue-collar industry not known for their marketing skills but have money to spend).

Here you can be the one-eyed man, in the land of the blind.

And this is exactly what you want.


  • Can sell high-priced information products, including consulting
  • You’ll sharpen your own business and marketing thinking and skills


  • It’s a crowded field where you’re competing with some high-level marketers

An example of a profitable business and marketing blogger is…

# 2 – DIY and Crafts

Sewing, arts, crafts, DIY, etc…are HUGE niches on Pinterest.

And since it’s easier to drive traffic on Pinterest for a new site compared to Google–it’s possible to build a successful arts and craft blog quickly.


  • Big potential in SEO and social media, especially with Pinterest
  • Can sell physical products with a Shopify or Etsy store
  • Great visual niche with a lot of potential on YouTube


  • Harder to sell higher-priced products

An example of a profitable craft blogger is…

# 3 – Food

Food bloggers make most of their money from advertising. That means generating a lot of page views before your blog becomes successful.

This can be done somewhat quickly with a good Pinterest strategy. But there is a good amount of competition in popular niches such as paleo, vegan, etc…

If I was going to get into this niche, I’d do a lot of research upfront using Google Trends.

My goal would be to find a trend that’s starting to gain traction. e.g., it would have been a great move to start a paleo blog around 2009.

Best Blog Niche Ideas Image


  • Very high demand in both SEO and Social Media
  • A lot of brands in the space, which allows for sponsored posts
  • Trends move fast, which can create opportunity if you’re fast to react


  • It can be a labor of love to create one new recipe (photographs, testing, content writing, etc..)
  • Limited ability to sell products, as most people want recipes

An example of a profitable food blogger is…

# 4 – Fashion

This is a very visual niche.

Which is good because social media is getting more and more visual (Instagram, Pinterest, YouTube).

Display ads, sponsored content, and affiliate marketing are the most common monetization strategies.


  • Can make good money through affiliate programs selling clothing and accessories
  • A lot of opportunities on visual and not as competitive (compared to Google) social networks such as Instagram, Pinterest, and YouTube.


  • Your brand will be visually based around you
  • Not ideal for selling higher-priced items

An example of a profitable fashion blogger is…

# 5 – Personal Finance & Investing

My favorite on the list ( :

There’s a lot of demand on Pinterest for frugal living and saving money. As such, you can build traffic rather fast on Pinterest, while in the meantime building out an SEO strategy.

The largest earning finance blogs focus on making money, as this is where you can sell higher priced info products.


  • Can pivot into the making money niche once a large readership is built
  • High-demand for information


  • Personal finance can be very seasonal, with interest peaking in November through February.
  • It’s a competitive space in SEO, with many larger publishing companies fighting for traffic.

An example of a profitable personal finance blogger is…

# 6 – Health & Fitness

The biggest benefit of the health and fitness niche is the audience is hungry for information (pun very intended).

People want answers to their problems and they want them now.

This is a great niche to for a site like Pinterest, where it’s easier to build traffic for new blogs.

Most health and fitness blogs start out making money with affiliate programs.

The big earners have their own info product that solves their audiences specific needs.


  • Can make money in a lot of different ways from affiliate revenue to higher priced products


  • Can be very competitive
  • Very seasonal (will peak in January)

An example of a profitable health and fitness blogger is…

# 7 – Lifestyle or Multi-Niche

It is easier to start a blog based on a niche. But, a trend not to ignore, is the dozens of successful multi-niche blogs taking the blogosphere by storm.

On the surface, these bloggers get to form a content strategy around what interests them.

But a deeper dive shows that successful multi-niche blogs are very calculated in their content strategy. Often, writing content that has the ability to drive serious traffic on Pinterest.

More so, successful multi-niche blogs focus on solving problems of a specific demographic. For example, a millennial lifestyle blog focuses on finance, travel, career, and relationships. Mom blogs focus on parenting, home, feeding their family, etc…


  • You can switch different topics based on the latest trends
  • You can keep things interesting if you get bored of topics
  • More monetization opportunities


  • It can be harder to rank in Google if the content is very spread out
  • Your audience may all have different problems they’re looking to solve, making it harder to create a content strategy

An example of a profitable multi-niche blogger…

# 8 – Travel

The best travel blogs:

  • Have a specific audience they build content for
  • Inspire others to do interesting things
  • Understand how to drive traffic from social media and SEO

In other words, what they’re good at should be nothing surprising. Social media, SEO, creating content around a specific demographic–this is what makes any blog successful.


  • Can create content to a lot of other related niches such as making money while traveling and travel hacking
  • Good potential for making money through credit card sign up bonuses
  • It’s a lot of fun


  • Many travel bloggers content strategy revolves around them traveling. Thus, you have to be willing to travel a lot in the short and long-term.
  • Not a big opportunity for higher-priced information products as most people’s budgets  go towards travel expenses
  • Has higher upfront cost if you were not planning on traveling

An example of a profitable travel blog is…

The Ways To Wealth Exclusive OfferLaunch your blog for under $3.00/month with Bluehost. Get a FREE domain ($15 value) and great customer service, too. That’s 50% off of the original price of $7.99/mo when you use TW2W’s exclusive link.

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