If you’re new here, this is the 3rd blog income report I’m publishing.

You can catch up with the first two below:

I debated doing an income report on The Ways To Wealth for a while. It’s still a bit strange to be publishing income numbers.

I decided to for three reasons:

  1. The value they provide readers looking to start a blog
  2. I like the idea of greater transparency of how TW2W makes money
  3. It forces me to take a good hard look at my business to see what’s working, what’s not, and commit to goals

Looking back at my own career, the decision to start a blog in 2009 (this is my 2nd blog) was one of the wisest career choices I made.

Being known as a combination of CFP® and blogger has opened many doors for me.

  • I’ve spoken at Northwestern University to students about personal finance
  • Been interviewed in major media like Bloomberg
  • Been able to secure well-paying freelance opportunities as a writer

This is in addition to the side income a blog can provide.

If you’ve been wanting to add a valuable skill to enhance your career. Or, if there’s something you’re passionate about you’d like to share with others–starting a blog is a fantastic decision. It can really change your life–as it has my own.

You’ll be happy to know you can get your blog up and running in as little as 10-15 minutes, even if you have no technical experience. Just as important, it’s super cheap. As a reader of The Ways To Wealth, you can setup your blog with Bluehost for $2.95 a month, instead of the regular price of $7.99. You also get a FREE domain name, a $15 value. Plus, there’s a 30-day money back guarantee, if you decide blogging isn’t right for you.

If you’re interested, take a look at my free blog setup tutorial.

July Blog Income Report

FlexOffers: $532.69

FlexOffers contains three of my favorite offers: Swagbucks, Betterment, and Personal Capital.  If you blog in a finance related niche, I recommend checking out FlexOffers.

Advertising: 388.02

I started advertising on the site on July 5th.

Chase: $300

This was earned from referring visitors to the Chase Freedom card.

MaxBounty: $183.95

The MaxBounty program contains many quality survey related offers. In addition, they have an excellent free course on affiliate marketing.

Learn more here.

iBotta: $20.50

iBotta is the app I use to save money on groceries. It makes using coupons fast and easy.

Learn more.

Rakuten: $65.00

I personally use and recommend Rakuten as it’s one of the easiest way to earn cash back from your online purchases. Their affiliate program is  very generous. For your first two referrals, you’ll earn $50. So, even if you don’t have a website, you can earn an extra $50 a quarter by referring two friends.

Learn more.

Amazon Associates: $48.57

30 Days Or Less To Virtual Assistant Success: $78.40

iGain: $18.50

TOTAL: $1,508.66


To jump another $370 in earnings I feel is an accomplishment. It’s exciting to think that in its first year, TW2W is paying my mortgage.

I diversified my income sources too over the last month. While in June I focused mostly in affiliate offers, in July I added advertising to the site. This made up about 25% of the revenue.

Based on what I’m seeing, it’s a lot of retargeting. Therefore, I’m satisfied with the advertisers Google has been showing. However, I continue to monitor what advertisers are and are not showing up.

I didn’t know much about the opportunities available to make money blogging until I read Making Sense of Affiliate Marketing. Michelle earns well over six figures a month as a personal finance blogger. Her course really opened my eyes to the possibilities. I highly recommend the course it to anyone who has or is considering a blog.


  • Long Tail Pro: $37
  • MailChimp: $13.50
  • BoardBooster: $10
  • Google Services: $5

Long Tail Pro is a keyword research software that helps me decide what to write about. It uses a proprietary keyword score to determine the difficulty I have of ranking for different keywords. When I target keywords Long Tail Pro recommends, I typically get on the first page within a week.

This software is a luxury to have. Saves me a lot of time. However, isn’t required if you’re on a budget.

Net Income: $1,442.16


Here’s the traffic for the site in July, compared to June:

Blog Stats 2


Overall, the traffic month over month was  flat. While I published three posts a week, no post took off like what happened in July with the Best Business Books post.

Pinterest is the overwhelming lead traffic source for this site.

I’ve invested a few hundred dollars on courses on Pinterest marketing. However, I’ve found Kate Uhl’s free Simple Pin Podcast as my go to resource for driving traffic via Pinterest.

I use a combination of Tailwind (link to free trial) and Boardbooster (link to free trial) to save time and schedule pins.

I’d say the thing I do different than a lot of others is to avoid spamming group boards with the same Pins. Instead, I try not to repeat the same Pin within a 30-day time frame.

In addition, I’ve been creating different versions of Pins to test out which one is best. Once I know what Pin performs best, I’ll go to group boards with that Pin.

The next highest traffic source is Google, which I use the Long Tail Pro plugin to find keywords I can rank for. As a newer blog, I don’t have the credibility in Google’s view of a lot of top blogs.  So, I have to use “longer tail” keywords to rank. Based on what Google things of my website, this application provides suggested keywords I can rank for.


I’m very pleased with the growth of email subscribers.

After starting July with 691 subscribers, my email list sits at 986.

I use MailChimp for now but I’m thinking of switching to a more advanced platform.

I offer a workbook on financial goal setting, which you can grab below:

Amazon FBA Sales

I launched a product on Amazon with a friend. July was our 2nd full month selling our product.

In June our sales were $1,411.36.

In July our sales were $924.65.

While it wasn’t ideal dropping in revenue, we increased our prices. So we actually had some profit. Compare to June when our goal was to just sell as much as possible to generate reviews.

This is my first attempt selling a physical product through Amazon FBA. I’m learning a lot through the process and it’s defiantly a side hustle I want to keep around.

We’ll probably get close to breaking even on our first order. The big decision will be to continue this product or try to find another.

Jessica and Cliff of The Selling Family blog have a FREE 7 day course that will teach you everything you need to know in order to start selling on Amazon. If you’re interested in starting an Amazon business, I recommend signing up for it now!

What’s Ahead

What’s ahead for TW2W in August?

I’ve been working my way through Elite Blog Academy, which has me a lot more focused.

I didn’t have much of a plan when I started the blog less then a year ago. I’ve always been a start fast, then figure things out as I go type person.

My goal in July was to double the revenue of the blog, which I did miss. (Revenue in June was $1,073).

However, I’m not necessarily disappointed. I’m learning a lot as I go. Plus, can’t really complain about a 30% or so month-over-month increase in revenue.