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15 Hot New Small Business Ideas to Start in 2020

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A hot new business idea can be the seed of a wildly successful company. 

But how do you come up with an idea today that you’ll be happy about in the future?

You start with what’s growing. 

If you start your business in a field that’s expanding, you’ll have more options and flexibility down the road. 

If you’re just looking to run a small scale business, it’s much easier to carve out a niche in a growing market. 

And if you decide you’re ready to move from small-scale to the big time, having market growth on your side allows you to do so much faster.

What Makes For a Great Business Idea?

One of the most important lessons I’ve learned in business is the idea of a Star Business. 

I first heard of the concept from Richard Koch (#312 on the list of London’s richest people). It’s one of the simplest yet most important lessons I’ve learned.

Koch defines a Star Business as a business in a high-growth market (at least 10% year-over-year total market growth, but aim for a 30% growth rate) and which is the leader in its niche.

The good news for you is that the business ideas below are already in high-growth markets (with high demand). But the hard part is creating a business that’s a leader in its niche.

For that, Koch’s advice is to create your own niche. 

For example, rather than operating a digital marketing firm that accepts all clients, aim to become the first agency that specializes in a specific high-growth area — think of things like Tik Tok, or Airbnb hosts with multiple properties. 

Being the leader in a niche allows you to charge higher prices than a similar business that’s not the leader. When you then add in the natural market growth of your industry, you can go from a small-scale business to something that’s wildly profitable in a surprisingly short amount of time.

Further reading: How to get rich.

15 Hottest Small Scale Business Ideas

This article highlights 15 of the hottest small business ideas right now, broken down into online and offline opportunities.

Obviously, there’s a little bit of crossover between those two classifications. 

For example, if you start a small-scale bookkeeping business, you might find most of your clients online but also work for a few local clients.

In today’s marketplace, the line between “online” and “offline” is much less rigid than it used to be.

Best Online Small-Scale Business Ideas

#1. Online Publisher

Global internet use has grown by 82% since 2012. And that trend isn’t slowing down, as almost one million new users sign on every day.

One way to take advantage of that growth is to start a blog.

Most people think of blogs as a type of online journal, where one person occasionally writes about a topic for a handful of readers. But that stereotype couldn’t be further from the truth.

Blogs are wildly popular and can be a lucrative business. 

Many bloggers hire ghostwriters to produce content, salespeople to sell ads, social media managers to run Facebook and Twitter campaigns, and the list goes on. 

There’s no limit to what a blog can cover, which means there are no rules about how big it can become.

Of course, you don’t need any of those people to get started. You can start making money blogging on your own, and then scale-up your business as your readership grows. 

The key is finding the right niche: a topic that readers are looking for that also provides solid revenue opportunities.  

There are a lot of good blog niches. Maybe it’s a site like this one, which dives deep into a subject like personal finance. It could be a recipe blog, a news blog, or any other topic you’re passionate about.

If you’re interested in learning more, download my free e-book. In it, I cover everything you need to know about picking the right niche and making your first $1,000.

How do blogs make money? There are many more ways to monetize a blog than most people realize — from affiliate marketing to display ads to sponsored content. Here’s a rundown of 10 different ways to make money with a blog.

#2. Content Agency

As noted above, there’s a lot that goes into running a blog as a business. And when your blog grows to the size of a site like The Ways To Wealth, you may find that you’re spending less of your time writing and more of it on other aspects of the business.

These days, I spend more of my day managing staff, researching revenue opportunities, networking and strategizing than I do producing new content! 

For some people (like me), that’s great; while I love writing, I also love the business side of things.

For other people, that might sound like just the opposite of what they’re looking for. Unfortunately, the reality is that it’s difficult to make a blog profitable if the only thing you’re interested in doing is writing.

The good news is this: there’s an equally profitable alternative. You can start an agency and produce content for other people’s publications.

When you start a content agency, you lead a team of creators who produce content for clients.

Websites of all shapes and sizes — not to mention magazines and countless other types of publications and businesses — need content.

The big driver of this need for content is customer acquisition via Google. If you can produce content that ranks in Google (a process known as search engine optimization, or SEO), you can drive revenue to a business. And this is a very valuable skill in today’s marketplace. 

In fact, Microsoft listed SEO as the most important skill for marketers to learn over the next decade.

The Most Important Hard Skills for Marketers

And while the written word is still important, there are also other forms of content you can create, such as videos and images.

Furthermore, you can specialize in repurposing existing content. One example would be reformatting existing YouTube content for use on TikTok.

You can check out our complete guide to social media jobs to see the different types of work that’s available in the field.

#3. Digital Marketing Firm

As more businesses turn to the internet to sell their products and services, the demand for digital marketing specialists is skyrocketing. 

And while you can get started in digital marketing as a one-person show, it’s also a prime opportunity to develop a business.

That’s because there are numerous niche skills within the field. You can try to master them all on your own, but you can also build a team of people who are experts in one or two skills and then offer a complete package of high-level services to your clients.

Clickminded’s guide to digital marketing lists seven different areas of specialization inside online marketing.

They are:

  • Sales funnels: writing and organizing content that turns prospects into paying customers.
  • Content marketing strategy: producing and promoting content that helps brands build their profile.
  • Search engine optimization (SEO): optimizing content so that it performs well on Google.
  • Email marketing: writing great emails that drive action, and targeting them to the right people.
  • Digital advertising: buying targeted ads on Google and other online platforms.
  • Social media marketing: buying micro-targeted ads on platforms like Twitter and Facebook.
  • Web analytics: reading and interpreting traffic trends to help clients better understand their website visitors and customers.

Out of all of those, one of the best places to get started if you’re new to digital marketing is with social media — and particularly, with running paid Facebook ad campaigns.

Facebook has tools that allow for ultra-specific targeting of users based on things like age, place of residence, and interests. 

If you understand how to use those tools effectively, you can run ad campaigns that are extremely cost-efficient and thus produce big returns for your clients.

#4. Bookkeeping

You may be a little surprised to see bookkeeping on this list of the best small business ideas. 

But the fact is that Entrepreneur Magazine listed accounting/bookkeeping as the most profitable business to start two years in a row.

The reason why is pretty simple: as more people leave the traditional workforce to start their own businesses and/or work in the gig economy, there’s more demand for part-time bookkeeping services.

Think about it like this: if you start a blog or a content agency, will you know how to properly monitor and account for your revenue and expenses?

Sure, you could do this yourself with Quicken or some other software suite. But that’s time-consuming, and often difficult to master. And if your business is thriving, you should be spending your time working on that instead.

So, people in that situation turn to freelance bookkeepers.

Startup costs are low, as is the required training. And the best part is that it’s easy to find clients via sites like Fiverr and Upwork.

Resources: Read through our guide to getting started with remote bookkeeping, and sign up for the excellent (free) three-class online course “How to Work from Home, Earn Good Money & Be Your Own Boss.”

#5. E-Commerce Company

You probably already know this, but internet shopping has exploded in recent years. 

These days, people buy literally everything online — and especially on Amazon. That makes this a premier online business.

Not all that long ago, everything offered on Amazon was sold by Amazon. But that’s not the case now. Today, Amazon is also a platform for third-party sellers. And getting started selling on the site is easier than you might think.

There are a few different ways to operate an Amazon e-commerce business:

  1. You can list your items on Amazon and ship them to your customers. You’ll pay Amazon about 20% of the final sale price, and you’ll be responsible for all aspects of customer service and delivery.
  2. You can ship your items to an Amazon warehouse and sell them through the Fulfillment by Amazon (FBA) program. With FBA, you still get to set your own prices, but Amazon takes care of customer service and delivery. One of the main benefits of FBA is that your items become Prime-eligible, which makes customers more likely to buy them.
  3. You can “dropship,” which is selling items you don’t have. By starting a dropshipping business, you don’t even touch the product. When a customer places an order, you simply pay your supplier to ship the item directly to the customer. You’ll still be responsible for customer service, but this dramatically cuts down on your workload and overhead costs.

Here are a couple other useful tidbits about starting an e-commerce business:

You can use FBA to sell items on platforms besides Amazon. Want to list your items on eBay, Etsy, or your own Shopify storefront? The shipping rates offered by Amazon are often much lower than what you’d pay on your own. Amazon even has non-branded boxes (i.e., plain brown boxes with no Amazon tape), which you can choose for an extra fee.

One of the best ways to make money selling on amazon is through white-labeling, which is when you purchase items in bulk — often directly from the manufacturer — and then brand them with your own name and packaging. This is something I’ve done myself, and while I’m just a few months in, I’m very excited about the potential.

Resource: The definitive guide to making money on Amazon.

#6. Web Design

The U.S. Bureau of Labor Statistics estimates an 8% increase in demand for web designers between 2019 and 2029 — a rate much higher than most careers. That alone makes this a great business idea.

What’s even better is that although web design isn’t difficult to learn, people are willing to pay huge sums for quality web development work. 

Complete websites can fetch anywhere from a few thousand dollars up to $100,000+ for corporate clients, with average rates often well over $100 per hour.

One trend that’s growing right now in web design is WebFlow, an alternative to WordPress.

Specializing in a fast-growing platform, and avoiding the crowded WordPress development space, is a great way to stand out. 

Graphic design is a key element of great web design, and a lucrative business option in its own right. Graphic designers typically start with rates around $50 per hour, but can earn well above that with experience.

Learning how to do great graphic design work can be a good first step on the path to establishing a web design agency.

Check out LinkedIn Learning’s graphic design courses to brush up on your skills.

#7. Sell Hand-Crafted Items on Etsy

Etsy is a favorite of entrepreneurial-minded stay-at-home moms because it offers both unlimited potential and unmatched flexibility.

See also: The best stay-at-home mom jobs.

If you’re looking for a creative way to make money, Etsy is a site where you can list your products for sale. Everything from digital art to crafts to custom clothes sells well on this fast-growing platform.

Face masks are certainly a hot item right now. But, then again, the entire site is doing quite well.

Etsy Search Traffic Trend Chart
Search traffic for “Etsy” over time.

Etsy store owners generated close to $819 million in sales in 2019. That was up from $603 million in 2018.

Case study: How one crafty mom earns $70,000 a month on Etsy.

#8. Flip Items for a Profit

Do you love going to flea markets, garage sales and thrift stores? If so, you can make money flipping items you find for profit.

Think of this side hustle as buying an asset and selling it for a higher price. 

Your inventory can be anything you find — from rare books to vintage clothes and everything in between.

The key is to have an information advantage. That means understanding the market for what you’re buying better than the person selling the item.

Resource: How to raid clearance aisles and resell online for a profit.

#9. Niche Virtual Assistant Agency

A long-term trend that’s been growing for some time is small business owners and executivess hiring virtual assistants.

Just check out the Google Trends chart below:

This Google Trends chart shows the search demand for the term “virtual assistant.” The spike in 2007 is largely due to Tim Ferriss’ best-seller The Four Hour Workweek, which brought the term into the mainstream.

Virtual assistants handle a variety of administrative tasks, with the scope of the work depending on what’s needed from the person doing the hiring.

A good business opportunity is to specialize in becoming a virtual assistant in a fast-growing industry. 

For example, instead of becoming a general virtual assistant, you could specialize in one of the many fast-growing trends, such as property managers that use AppFolio (which ranks # 1 on Fortune’s list of fastest-growing companies).

If you’d like to turn your idea into a business, you can go the agency route, where you train virtual assistants you hire to do work within a certain industry. 

Best Offline Small-Scale Business Ideas

#10. Airbnb Host

Setting yourself up as an Airbnb host can be one of the fastest and most lucrative small-scale businesses — and you don’t need to live in a mansion or an exotic location to make it work.

It’s also getting more and more popular, as travelers increasingly look to stay away from large hotels. In June 2020, Airbnb announced that bookings have increased on a year-over-year basis.

There are multiple ways to turn almost any space into a money-making asset.

Most people are familiar with the platform, but if you’re not, here’s how it works: Airbnb is a website and app that lets people offer their homes to travelers who are looking for short-term accommodations.

  • You can list almost any type of accommodations — from an air mattress in your basement to an entire home.
  • In most cases, you’ll have the opportunity to screen and interview guests before accepting a booking request.
  • You set your own nightly rates, and have the option to add on cleaning fees.
  • You’ll keep most of what you earn, as Airbnb only takes a 3-5% commission.

People will book all kinds of spaces on Airbnb. Couches typically go for $25 to $35 per night, depending on location, but private rooms and full spaces (such as an entire apartment or house) can bring in a lot more.

Plus, you have the ability to use your skills and expertise to offer your guests add-ons. Are you a master chef? You can charge more for offering breakfast or meal service. 

Know the best destinations and experiences in your hometown? You can offer everything from casual tours to custom itineraries based on your guests’ particular interests.

And if you’re worried about inviting strangers into your home, know that the overwhelming majority of Airbnb experiences are positive.

One of the reasons travelers opt for an Airbnb over a hotel is because they’re looking for a more authentic experience. They often want to get to know the place they’re visiting and the people who live there, as opposed to just hitting up the usual tourist traps. 

As a result, many Airbnb hosts and guests have gone from clients and customers to friends.

Plus, you’ll be able to view the guests’ feedback from other hosts before accepting their booking request.

Getting started as an Airbnb host is free and easy — just click here to learn more and open your account.

#11. Dog Walking

In some ways, dog walking probably seems more like a job or a side hustle than a business. I can see why, as you’re ultimately earning money on an hourly basis for providing a service to clients.

But if you’re looking for ways to make extra money and have an entrepreneurial mindset, it can pay to apply your business acumen to this gig.

Rover is a great place to get started walking dogs. Think of it like the Uber for pets. People will pay you good money to show up at a set time and take their pup for a walk. (Or a stroller ride, in the case of some English bulldogs.)

As you’re building up a clientele and reputation on Rover, you should also be thinking about ways to scale up and transition from being a freelancer to being a business owner.

What does that look like in practice?

  • Come up with a name for your business. I recommend something with a pun. In my case, how about The Ways To Woof? (OK, maybe puns aren’t such a good idea…)
  • Get a local/state business license. They usually only cost $20 or $30.
  • Set up a simple but professional-looking website. You can set up a WordPress-based site with a premium theme for less than $100.
  • Order some business cards with your logo, website address, and email address to hand out to potential clients.

People turn to services like Rover because of trust. Remember, clients have to be willing to hand over the keys to their home and entrust their four-legged best friend to your care. That makes many pet owners reluctant to hire a stranger off Craigslist or other sites like it.

Branding yourself as a business allows you to establish a name that people know and trust. As your reputation grows, you’ll find that it’s easier and easier to lock down new clients.

Plus, having the structure of a business in place right from the get-go will make it easier to transition from you doing the dog walking to hiring and managing other dog walkers.

But, like I said: Rover is the best way to get started. And it doesn’t hurt that you can often make between $20 and $40 per hour.

#12. Wedding Planner

Planning weddings is a small-scale business with big-time earning potential, but you may find that there are some barriers to entry that you’ll need to overcome.

What’s more important is that 2021 is going to be a big year for wedding planners. Since few couples got married during the COVID-19 pandemic, 2021 is expected to be a busy wedding season. 

For most people, their wedding is among the most important days of their life. And for better or worse, the rise of social media has made the day even more important.

After all, there will be thousands of pictures taken by both the professional photographer and the guests, and those pictures will be enshrined on the internet forever.

So brides and grooms understandably feel pressure to get the planning right and ensure that everything looks incredible.

On one hand, this is a boon for the wedding planning industry. If you can keep the trains running on time and know how to make a wedding look great on Instagram, you can earn a huge price for your services.

But on the other hand, people are reluctant to take a risk on a planner with little experience or a limited portfolio.

Working for a wedding planner in your hometown, even for a little while, can be a good way to gain some legitimizing experience. 

If that’s not an option, you might be able to offer to help your friends and family with one specific aspect of their wedding for free, and then use your successful execution of that responsibility as part of your portfolio.

Resource: Thinking of starting a wedding planning business? Six things to keep in mind.

#13. Cleaning Service

Cleaning is hard work, and the pay isn’t always great — especially when you’re just getting started. 

But this can be a good option if you don’t have much in the way of resources. And that’s especially true if you lack a college degree or have limited work experience.

There’s also a big opportunity ahead. As more and more offices open back up, they’re looking for deep cleaning services to come in and sanitize their office space.

Here’s the five-year trend for the phrase “deep cleaning service.”

Cleaning Service Google Trends Chart
Search traffic for “deep cleaning service” over time.

In many cases, taking any full-time job you can find (like one in retail) might pay just as much to start and be a lot easier work.

But the reality is that opting for that type of position, while completely honorable, leaves you with minimal upside for career growth.

If you’re reading this post, you came here looking for something more than just a paycheck; you came here looking for a way to build something that will give you the chance at a more prosperous future.

And that’s why, if you’re in the situation I described above (few resources and limited education), starting a cleaning service isn’t a terrible idea.

People need all kinds of things cleaned.

Some examples include:

  • Cars
  • Homes
  • Offices and restaurants (which are almost always cleaned at night)
  • Laundry
  • Tools and equipment

The list goes on.

Here’s the thing: almost anyone can do this work, do it well, and do it for little money. 

But not everyone has the wherewithal or motivation to research business ideas and put them into action. So you’re already a step ahead of the pack.

If you want to start a cleaning service, you’re going to need to get your hands dirty. You’ll be working for your first clients yourself, and it will not be fun.

But as you demonstrate your reliability and trustworthiness, you’ll build a reputation and you’ll be able to get more (and better-paying) clients via word-of-mouth.

You should follow the same steps I recommended for starting a dog-walking business:

  1. Decide on a name and get a low-cost logo.
  2. Get a local and/or state business license.
  3. Set up your own website.
  4. Get business cards printed.

From your first day “on the job,” you want to think of yourself not as an individual earning a wage by scrubbing and mopping, but as the founder and CEO of the business you defined in those four steps.

Your goal is to scale-up your number of clients as quickly as possible, so that your business will have more revenue and can start hiring other people to do the cleaning.

Having the structure of your business in place right from the get-go serves as a legitimizing force. But it also helps you stay focused on the endgame. Work like this is tiring. Spend a year doing it, and you might be too exhausted to even think about starting a business. So, focus on this right from the outset and let your goal guide the decisions you make along the way.

Resource: How to start a cleaning business in seven steps.

#14. Handyman Repair Services

Being a handyman or handywoman requires a more high-level skill set — and sometimes, more licensing and certification — than being a cleaner. 

But if you’re interested in transitioning from laborer to business owner, the process is very similar.

The key concept you need to understand is that there’s a difference between seeing yourself as a handyman and seeing yourself as the founder of a company who just happens to be utilizing his handyman skills for the time being.

Right now, with more people at home, know that demand for handypeople is at an all-time high:

Google Trends chart for Handyman services
Search traffic for “handyman” over time.

As a handyman, your income will always be limited by factors like the economy, the going hourly rate, and how much work your body will allow you to do.

But as a business owner, there are no such limits or constraints. So your goal should be to transition from the former to the latter as quickly as possible.

With that said, one of the upsides to running a handyman or repair service business is that you have the potential to move into more lucrative fields like remodeling and flipping houses.

Resource: How to flip a house.

#15. Start a Home Delivery Service

These days, people get everything delivered. And that makes delivery one of the fastest-growing sectors of the economy.

Grocery and food delivery jobs are probably what first come to mind in this niche, and if you need money today, they’re a decent place to start.

However, with recent events people are looking to expand their delivery options.

Just check out the Google Trends report below:

Google Trends for Delivery Services
Search traffic for “delivery” over time.

As an example, check out the trends for “plant delivery” in Spring of 2020 via Exploding Topics:

Growth in interest for plant delivery services over time
Growth in interest for plant delivery.

If you’re considering starting your own delivery company, look for the niches that the big players haven’t touched.

Hottest Small-Scale Business Ideas: Summary

You don’t need a formal business plan to take advantage of these small-scale business opportunities, but you will need to spend a little bit of time thinking about how they mesh with your current level of resources, as well as your current and future life goals.

Do you have the time it takes to start one of these businesses, and do you have the wherewithal to stick with it even if success takes longer than you expect?

The reality is that even the best small scale business ideas will face obstacles and suffer setbacks along the way to success. That’s the nature of the beast.

But the rewards for becoming your own boss are immense and absolutely worth it. 

And in most cases you’ll have more income, which gives you more freedom to prioritize the things in life that matter the most to you.

R.J. Weiss
R.J. Weiss is the founder and editor of The Ways To Wealth, a Certified Financial Planner™, husband and father of three. He's spent the last 10+ years writing about personal finance and has been featured in Forbes, Bloomberg, MSN Money, and other publications.

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