This is my personal review of Imperfect Foods, which used to be called Imperfect Produce.
I signed up for Imperfect Foods in January 2019 and have been an active customer since then.
This has allowed my family of five to try just about everything the service offers, from weirdly-shaped produce to pantry staple items like olive oil, dark chocolate and tortillas.
In this Imperfect Foods review, you’ll learn:
- What to know before signing up.
- Key facts about the company.
- Details of the produce and other available items.
- How the pricing works.
Our number one reason for continuing to order from Imperfect Foods is the time savings it provides. We get a box of fresh, high-quality food delivered to our door at an affordable price with just a few minutes of effort per week. Not every item looks perfect, but the taste and freshness are excellent. While Imperfect touts savings of 30%, we have not consistently seen savings that high across all items. However, free delivery for orders over $60 is cost-effective compared to other grocery delivery services (but comparable in price to shopping at a store like Trader Joe's).
- The produce is fresh since it hasn’t been sitting in a store.
- Many items are cheaper than at the supermarket.
- Offers great variety (including seasonal options).
- You can customize your box.
- The produce isn’t packaged in plastic.
- While most items offered on the platform are cheaper, some are more expensive.
- Items are sometimes out of stock, which throws a wrench into your meal planning.
- Suppliers and products change frequently, so your favorites may not be available from week to week.
13 Things to Know Before Signing Up
- The food quality is very good overall. Items are often fresher than what you’d get in a grocery store. Most of the produce isn’t very imperfect to begin with. It’s rare we get something we don’t enjoy.
- The produce is locally-sourced when possible, and over 75% of it comes from family farms and cooperatives.
- The prices range, but on average I’ve found them to be cheaper than at the supermarket. Imperfect Foods talks a lot about its customers being able to save money, but their prices do range. Some items (especially the produce) are cheaper than what you’d find in most stores. But that’s not the case for prices across the board. For example, I’ve found the meat to cost slightly more than at Trader Joe’s or Costco.
- Each order is customizable, although you can also choose to let Imperfect Foods do the picking for you.
- The website has a clean, intuitive interface that makes it easy to find what you’re looking for, customize orders, and manage your account. Plus, their mobile app makes it easy to shop on your phone.
- It’s free to change or cancel your Imperfect delivery at any time. There are no contracts or minimum purchases. You can also skip a delivery for no charge.
- The service offers a wide selection of staples, from fruits and veggies to cooking oils, eggs, dairy, meat and snacks.
- I’ve had good experiences with their customer service. Whenever we’ve had an issue with an item, they’ve issued a credit for our next order.
- It’s hard to make a strict meal plan when ordering with Imperfect Foods. There’s often an item missing from your order, which you’re notified about via email before your box arrives.
- Meat isn’t shipped with dry ice. It’s stored in a freezer bag with a frozen gel pack. Often, it still arrives frozen. Other times, it arrives cold but thawed.
- Suppliers and products change regularly. You may love a certain item one week only to find that it’s unavailable the next.
- You can get it (almost) no matter where you live. Imperfect used to have a limited delivery area, but it’s now available in nearly every zip code within the United States.
- You can’t customize your delivery day. Imperfect Foods only delivers one day per week to each area they serve.
Visit Imperfect Foods to Sign Up.
What Is Imperfect Foods?
Imperfect Foods is a service that delivers fresh, conventionally-grown and organic produce and grocery items — including baked goods, meat, fish, fresh fruits and vegetables, dried fruits, nuts, beverages, and household staples — right to your door.
The “imperfect” part means that the items Imperfect Foods sells may not meet a conventional grocery chain’s aesthetic standards. In other words, they might have weird shapes, unusual coloring or other cosmetic blemishes.
Grocers only want to display and sell uniform, perfect-looking produce and packaged items. So what those stores pass up, Imperfect Foods buys and sells at a discount through its direct-to-consumer subscription model.
What’s wrong with this “Grade B” food? Nothing that will impact its taste or nutritional value.
- An orange might have a bit of scarring on its peel.
- A bundle of carrots may come in different sizes.
- A bag of corn tortillas might come in an old package as opposed to the company’s newly-designed one.
In other words, “imperfect food” does not have flaws that will reduce your enjoyment of the items.
Here’s a photo of some carrots I received in a recent box:
And here’s a photo showing some additional items I received:
How Much Does Imperfect Foods Cost?
In 2023, Imperfect Foods updated its pricing model to offer more flexibility. In contrast to its previous subscription box model, the company now prices items individually, similar to a regular grocery store.
There are no subscription or service fees.
The Imperfect Foods platform displays the retail price of each item alongside the Imperfect price. The retail price is calculated based on the average price among comparable grocers.
There is a $15 order minimum per box. For orders up to $60, there’s a $5.99 shipping fee. But if you spend over $60, shipping is free.
Here’s a sampling of their pricing in September 2023:
| Product | Price |
| Lemons (2 count) | $1.49 |
| Organic small limes (4 count) | $1.89 |
| Organic Bartlett pears (2 count) | $2.29 |
| Organic mango | $2.99 |
| Strawberries (1 pound) | $4.19 |
| Blueberries (6 ounces) | $3.99 |
| Organic blueberries (6 ounces) | $4.99 |
| Boneless skinless chicken breast (14 ounces) | $5.09 |
| Organic bunched broccoli | $3.59 |
| Organic medium brown eggs (1 dozen) | $3.69 |
Overall, I’ve found Imperfect Foods to have better than average prices compared to other grocery delivery services.
For example, when you add in the total cost of fees (including tipping) from a platform like Instacart, I’ve found Imperfect to be more affordable.
Their produce pricing is on par with quality retailers like Trader Joe’s. Their meat and seafood pricing is also comparable to Trader Joe’s, with some meats like organic chicken being even cheaper.
Related: Here are 15 tips for eating healthy on a budget, plus a sample meal plan and grocery shopping list.
Customizing Your Imperfect Foods Delivery Box
Saving money on groceries means not ordering a box that contains foods you don’t like and won’t eat.
But some services don’t allow you to make substitutions on your order.
With Imperfect Foods, you have many customization options.
At the start of your order period, your Imperfect Foods box will be filled with seasonal items available at that time of the year. If there are things you don’t like, you can remove them and replace them with more of the things you do like.
In fact, your box is fully customizable (within a two day pre-shipment period) if you choose to go that route, although customization isn’t required.
The screenshot below shows how you can scroll through the different products (and see why they’re included) as you build your box.
If you want to know specifically why a particular item is being offered (i.e., what its “flaw” is), you’ll see once you click on the item.
What does that explanation look like in practice?
Well, here’s a photo of various produce we received:
When you join, you’ll see what day(s) Imperfect Foods delivers to your area, and you can choose the best delivery time for you.
Imperfect uses a combination of its own delivery service and third-party carriers like UPS and FedEx.
When the delivery driver is close, you’ll receive a text message. You don’t have to be home to accept the delivery, and drivers will do their best to follow whatever instructions you specify.
Meat, Fish, Eggs and Dairy
There are far more options available today than when I signed up, which was back when Imperfect was exclusively a produce delivery service. This makes it quite enjoyable to get the email that it’s time to customize my box, as I never know what new items I might find.
One of the most significant changes has been the addition of meat, fish and other products that require refrigeration (such as yogurt, butter and cheese). With their recent acquisition by Misfits Market, Imperfect now also offers wine.
The one issue with the meat and seafood is that your box doesn’t come packed in dry ice, which would keep it frozen solid.
The meat and seafood items are packed with a large gel pack in a plastic (#4 recycle) bag, and included in your regular box.
The meat we’ve received has never arrived at an unsafe temperature on delivery day (which would be above 40 degrees Fahrenheit). However, we’ve had times when it’s been delivered totally thawed, times it has arrived in a semi-frozen state, and times it has arrived frozen solid.
This can sometimes mess up meal planning, as thawed meat should be consumed within two to three days and can’t be refrozen.
As for dairy, there are both traditional and vegan options available. My daughter, who has a dairy allergy, has enjoyed the vegan yogurt and butter (which tastes a lot better than the well-known Earth Balance brand).
The first time we received eggs, about 50% were broken. When we mentioned this to customer service, they issued a prompt refund. Fortunately, this issue seems to have been a one-off, as the eggs in all of our subsequent orders have been fully intact.
Note: While my family enjoyed Imperfect Foods’ meats, we’ve started ordering organic, grass-fed meat delivery from Crowd Cow. You can read more about why I love their products in my Crowd Cow review, and learn about other options in my roundup of the best organic meat delivery services.
What Exactly Is “Imperfect” Meat?
If you’re anything like me, one of the first questions that comes to mind is what constitutes “imperfect” meat, seafood and dairy.
Eating a crooked carrot is one thing, but we all want to avoid animal products that might make us sick (or that just taste “off”).
Fortunately, Imperfect Foods does not sell any meat, seafood or dairy products that come anywhere close to being dangerous.
Here are a few examples of how these items are sourced:
- Many products are sourced from direct relationships they’ve built with farms and dairies. They’re the same products you’d find in grocery stores, but with the middleman cut out.
- For beef and poultry products, offerings are usually the result of vendor surplus. In other words, the farmer has more supply than they can sell through their other channels, so they offer it to Imperfect Foods at a discount.
- For fish, Imperfect Foods often gets cuts that aren’t quite the right size and shape for use in commercial environments like restaurants.
Additionally, you’ll be glad to know that…
- Meat is antibiotic free and vegetarian fed.
- Seafood is sustainably farmed or wild caught.
- Eggs are cage free, with pasture-raised and organic eggs available in some locations.
- Dairy is free of artificial hormones.
Imperfect Foods vs. Misfits Market
Imperfect Foods was acquired by Misfits Market, its former main competitor in the irregular produce business. While the companies initially kept their services separate — e.g., separate products, separate pricing, etc. — they’re now close to being nearly identical services. In fact, Imperfect has adopted Misfits’ consumer-facing ordering system.
When the merger first happened, I noticed that the prices on Imperfect were higher than on Misfits, and that they were rising in general. However, since late August 2023, the prices and products are now identical on the two platforms.
So now, there’s really no difference between the two sites other than the URL and branding. I imagine they will eventually merge completely.
Read our Misfits Market review to learn more.
Alternatives to Imperfect Foods
Other alternatives to Imperfect Foods include Amazon Fresh and Thrive Markets. Here’s a rundown of the features and benefits of each company.
| Feature | Imperfect Foods | Thrive Market | Amazon Fresh |
| Focus | Irregular produce and pantry items. | Organic and natural products. | General grocery. |
| Subscription Required | No | Yes. $59.95 per year or $12 per month. | Yes (requires Amazon Prime). |
| Delivery Fee | $5.99. Free for orders of $60 or more. | Free for orders over $49. | $3.95 to $9.95, depending on order size. |
| Delivery Method | Their own delivery service or various couriers. | Various couriers. | Their own delivery service. |
| Delivery Frequency | Weekly | As needed | As needed |
| Meat and Seafood | Yes | Yes (limited selection) | Yes |
| Dairy Products | Yes | Yes (limited selection) | Yes |
| Dry Goods and Pantry Items | Yes | Yes | Yes |
Other options: Anycart is an on-demand grocery delivery platform that lets you choose your items and order them from many major supermarket chains. It also has integrated recipes and meal planning tools that make shopping easy. Hungryroot similarly focuses on meal planning, but has a focus on healthy/natural ingredients.
Am I Doing Harm By Using Imperfect Foods?
I enjoy Imperfect Foods, but I’ve wondered if buying from them takes food away from food banks. This is a common concern among their customers.
Imperfect Foods states that they’re not diverting produce from food banks. More so, they’re supporting farmers by buying their food, instead of having them donate it.
Feeding America, the largest network of food banks in the United States, received 1.47 billion pounds of produce in 2017, with 10% coming from farms. There are still 20 billion pounds of waste yearly, so Imperfect Foods is just addressing part of the problem.
An Atlantic article supports this, citing Kait Bowdler of Philabundance, who says that “imperfect food” startups haven’t impacted the organization’s donations. Some food organizations even work productively with these companies.
However, the situation is more complex. Imperfect Foods sources from both small local farms and larger farms, ranches and dairies. This raises the question of whether using the service might indirectly support environmentally harmful industrial farming.
There’s no simple answer to this.
Despite these concerns, I believe that Imperfect Foods doesn’t take food away from food banks. While addressing food waste is a good short-term solution, long-term change requires reforming the food system to prevent the creation of 119 billion pounds of food waste annually.
Imperfect Foods Review: Final Thoughts
I’ve now stuck with Imperfect Foods since January of 2019, which dates back to their Imperfect Produce days. If I eventually cancel, I will update this post to explain why.
According to their mobile app — which allows you to estimate carbon footprint savings over time — the weekly deliveries we’ve received have saved 2,485 pounds of food, 96,351 gallons of water, and 7,323 tons of CO2e.
I’m glad to be playing a small part in protecting the environment and fighting waste in the food system. And at the end of the day, my family is getting a box of extremely fresh produce, healthy food and other essentials of high quality, delivered to our door for a very good price. That right there is hard to beat.
It’s true that not every avocado, bell pepper or peach we receive meets the grocery industry’s high cosmetic standards, but they taste just as good as what you can find in the store — and often better, thanks to their freshness.
And frankly, most of the items look just fine and would be hard to classify as “ugly produce.”
visit Imperfect Foods to sign up.
I live in Aurora Colorado. you do not deliver in my state. do you know when you will be starting soon?
Hi June! This is an independent review of Imperfect Foods and we’re not privy to their future business plans. So, unfortunately, I’m not able to answer your question. I would encourage you to contact the company via their customer support portal.
I’ve been using Imperfect foods for a few months now and I have mixed feelings. I enjoy getting fresh fruits and vegetables delivered to my door and have been eating more produce because of it. I usually order the medium box just for me. I don’t mind the physical imperfections on the produce and am glad they are not being thrown away.
The problem is sometimes I get produce that is really past its date and either must be eaten the day I receive it or it’s beyond salvaging. I have also received for example, two onions the size of garlic heads, or a couple of small carrots when the description said a pound of each would be sent. I think it’s a great idea but it still needs a little work or better QC.
I had a bad local delivery experience. Our medium to large box (which cost about $50.00) of organic fresh fruits and vegetables and cheese, went to another apartment.
We got the other apartment’s box with six apples, four cans of cold coffee and a candy bar. The box was left sitting out in the heat with a chocolate bar in it no less. The delivery man never knocked on the door, he just set it outside. If my daughter didn’t ask me if the delivery came I wouldn’t have known.
Back and forth with the company, who, I suppose, was trying to be nice, but wasn’t solving anything because you know the neighbor, when they saw the box they got, complained first, but never bothered to come over to this apartment and swap boxes, must have gotten comfortable with the idea that this box, was now theirs.
I tried going over, knocked on the door to swap boxes, but to no avail. They got our food. 🙁
Well the corporate office, instead of saying, “I’ll offer you a refund and will immediately ship out another box for both parties, making sure the boxes get to their proper destination,” said he was “truly sorry,” and “we are unable to reach out to the drivers while they’re on route. But I wanted to do everything I could to get you your groceries so you wouldn’t have to head to the stores and interact with a lot of people.”
Then he said, “I truly wish I could drive from Tuscon to Texas and deliver the box myself.” He is going to give us a refund, and 5 bucks extra so we can order extra goodies next time. I’m like ummm… I’m grown, I don’t need “an extra $5.”
People order food and packages to come to their homes for a variety of reasons. He doesn’t know people’s circumstances, if that money was all someone had, and was hoping on that food or if someone might be ill and having this food come to their home was a way to save money and eat pretty well.
Telling someone keep the box you got, that was nowhere near equal in value or quality, and I’ll give you five bucks so you can get some extra goodies later for your inconvenience is barely customer service.
This all happened in San Antonio TX. maybe in your area of the country delivery men can read aren’t as incompetent as people are in this city.
Hi Karen. Sorry about your trouble and thank you for letting readers know about your experience.
I also had the wrong box delivered once. Was able to get things sorted out pretty quickly with a phone call (and a neighbor who didn’t dive into my box). But then again, that was pre-COVID days. Volume has severely increased since then.
Thanks for the very thorough review and pictures. On was on the fence about subscribing to this service and your review helped me decide to try it. After all, I can cancel if I don’t like it. Lately my local grocery store hasn’t had great quality organic fruits and veggies. I bet the imperfect food will look better and be fresher.
Do you know what, if any, all the fires in CA has had on their sourcing food locally?
I live in Marina Del Rey, CA and there’s been a fine selection of products so far in spite of the fires.
I’ve been using Imperfect for several weeks, I am satisfied with the quality and selection of fresh produce and herbs, and hard to find fruits too — but my last box wasn’t delivered. I did not want any coupons, or the $5 credit (really? why bother?), I just wanted my order. Unfortunately they can’t deliver it again; you have to wait ’till they do their deliveries again in your area. So in my case, that means waiting another week for my order. Fresh fennel is not to be had anywhere within 50 miles of my location, but so far Imperfect has offered it each week on their list, along with occasionally offering organic live watercress.
I have been a customer of Imperfect Foods now for about three months. While I love the convenience of the service and I think the leafy green produce I receive is better than most of what I can find in a store, twice now, my order was not correct and there’s no way to really get a hold of customer service other than email. Also, the produce is apparently “thrown” into the box because when I receive it, it looks exactly like that: I don’t get bundles of carrots, they are strewn all over the box. Same with anything else that is loose such as onions, shallots, potatoes, apples, etc. (leafy greens are bundled with rubber band or twist-tie).
Twice now when I didn’t receive my full order, I contacted Imperfect immediately. I’ve received an email stating that someone will get in contact with me within 24 hours and this last time (missing many items from my order), it was a lot longer than 24 hours before the matter started to get resolved; there was no initial contact within 24 hours.
Also, the week of Thanksgiving, I was told that I would be getting my delivery on Monday rather than Tuesday, just to find out at the end of day on Monday, there was no delivery, no text or email to tell me that it was delayed to Tuesday.
I enjoy this service but maybe because it is so new, there are still many glitches. I cannot depend on the company to get my order right, so I cannot accurately meal plan with their system of “maybe you will get what you ordered” delivery, lack of communication, and inability to correct the order quickly (in other words, get me what I ordered rather than giving me a money credit).
As far as saving money, don’t think I am saving anything other than a high delivery fee. I find that I pay the same for the “imperfect” food that I would at a grocery store and sometimes, such as with certain meat items, Imperfect Foods is higher than the grocery store.
Yeah…I’d like to know what grocery stor they’re comparing their prices to when their website says were saving up to 30% off regular store prices. I’m sure there are some small local grocers that cost more, but the prices to me are pretty comparable or slightly higher Than the standard prices here. I’m definitely not ordering from Imperfect Foods because I feel like I’m getting a good deal price-wise…and the unpredictability of whether I’ll get the right things and what sizes they’ll be (due to the imperfect aspect of the food) actually make meal planning harder. I’m doing it because I like that the perfectly good food isn’t being thrown away and I like to support businesses trying to do good things.
Thank you for this review. I feel more secure about giving this a try now that you’ve explained it and shown pictures.
You’re welcome Janet, and feel free to leave your thoughts as well!
I loved the products delivered. However, each time, my deliveries were missing something — which by writing the company, they corrected. My biggest issue was my cold/frozen meats/foods being packaged right. Two different times I had foods packed in a paper bag, dripping meats on top of vegetables and an ice pack at the bottom (which fell out and spilled my food everywhere). Not to mention, my meats were warm — and to find out it was packed a day before being sent out. This happened two times. Although I was compensated, the repeat error seemed too often. Warm re-frozrn meats are dangerous and not acceptable for the amount and price I pay. I canceled my subscription after four bad deliveries.
What do they do when its 120 degrees outside?
I usually get a text around 60 minutes before my box arrives, and then a text when it’s dropped. Your goal would be to get the box in as soon as possible.
For me, I’ve gotten my weekly delivery anywhere from around noon to as late as eight. In other words, could be an issue if you’re not able to make it home throughout the day.
I have been using the service for about two years now, but the service has become increasingly unreliable and I am considering cancelling. They have messed up orders–like delivering only half of it and the other box stayed on the truck. I complained and they were nice about it but said that the “truck can’t go back.” And why not? Uh, because it can’t and so they refunded me the money but i want the food. Delivery has not shown up, and they give the company mantra with the standard apology. I tell them I want my food but they can’t veer from schedule. So they give me a $25 credit. And keep saying they are working on improving service so that a box can be redelivered–well obviously not working too hard at it. Just recently the order was delayed due to the weather, and after being delayed for several days and getting notices, I finally asked if it was cancelled. They said it was, and I said it would have been nice if they told me that. I got the usual condescending apology, and was told that of course I wouldn’t be charged. Well did they think I was going to pay for food I didn’t get–and told them that.
I am expecting a box today, and we will see how it goes. But I am very close to cancelling, as the service has become more unreliable, nothing is being done to improve it, and I am really tired of the mind numbing responses I get from customer service.
I signed up and will get my first and last delivery on Friday. Just received an email that said this Friday will be the last to my area. Cited a need for more concentrations of population and they have had to use an outside courier for deliveries here which they consider to not allow them to provide the kind of service that they desire.
I got to shop today. I was mostly interested in produce, but the majority of the produce products were “sold out.” May have to do with it being January. Doubt that the pantry and canned goods are fresher than in the local stores. And everything is more expensive than local even when factoring in the higher prices (except for Walmart) for delivered orders.
Thanks Sharon. I’ve noticed to much less inventory as of late. My guess is it has more to do with supply chain issues and not time of year. I’m in Illinois and grocery stores have been carrying much less these days. Kids are missing strawberries. ( :
I’m in western Wisconsin. I’m an old lady and haven’t been to a grocery store in a year and a half because of the pandemic so I depend on deliveries mainly from Walmart and, through Instacart, Woodman’s. I got some beautiful strawberries from Woodman’s a couple of weeks ago. California grown, very fresh, Discroll, I think. I saw them in Woodman’s flier at a special price. The delivery price (2.39) was a bit higher than advertised but they make that clear beforehand. The stores provide you with lists of what you previously purchased. “Out of stock” on lots of produce. I miss the peaches and plums.
Imperfect states that prices may vary from area to area. I suspect mine may be higher because of the use of an outside courier. (Similar to Woodman’s marking up delivery prices.) It’s a short-lived adventure for me because Friday will be their last to my area. I appreciated your article–helped a lot in making my decision to try it. Thank you.
You’re welcome Sharon. Best of look in your food delivery adventures.
I have gotten deliveries from Imperfect foods every other week for about a year and a half. I love the idea of preventing food waste and the flexibility of their system. I pretty much empty my cart of their suggestions and start over with my choices, often based on what’s a good deal that week. Since I grow a lot of my own produce to freeze or can and go to the grocery store a couple times a month, my order has a lot of plant-based meat and cheese, which is fairly priced. I wish they had more organic legumes which I can’t always get at the grocery store.
Since I grow food, I understand that imperfect produce is just as nutritious, although it can be more work to peel and prepare. What I don’t get is why I am expected to pay more for imperfect produce than normal produce from the grocery store. I just peeled four conventional oranges that were labeled “small size.” After peeling, each was the size of a golf ball or egg. I had 7 oz. of delicious edible fruit and 5 oz. of peel, but I paid 20 cents more per pound than lovely larger sized oranges from my grocery store. I actually only ordered them because the price was close to grocery store price when most of their produce is far higher. Since it didn’t happen to be organic, I couldn’t even use the peels for marmalade (so nearly half of what I paid for became compost).
To second what was mentioned above, there was a time when I also had to complain that ordering a “pound” of a fruit isn’t the same as ordering “each.” I could understand that some delivery glitches could come up during a pandemic when drivers or packers get sick or must quarantine; their software has a great customer interface and customer service compensates for their errors. I just have a hard time with them charging me more money so they can brag about saving food while making a fat profit. It helped me out during the pandemic and maybe it’s still a deal for some folks who live in cities on the coasts with high prices (I’m in metro Detroit). The pandemic is winding down and gardening season is around the corner, so I’ll just go back to growing my own imperfect very local food and quit getting deliveries.
I normally don’t read such lengthy articles but you’re an excellent writer and covered all the questions I had and more. Thank you for your informative break down of this company!
You hit the nail on the head when you noted that you have no control over your deliver day. In my case, it was Monday — which is probably the worst day possible for 2 reasons. First, Monday is already challenging. Who needs an additional task of intaking your deliver box and perhaps preprocessing some of it’s contents on a Monday night? Second, the order window for the Monday folks opens Thursday at 3pm. By then, many of the interesting or coveted items have been snapped up. And you’re more likely to find other things out of stock. I also had a recurring problem with the delivery agent not putting the box inside my lobby — important here in freezing Chicago — even though instructions to that effect were on the delivery paperwork. I will say that Imperfect’s customer service is very capable and takes immediate action to resolve your complaint. In the end, because of the “delivery day” curse, I terminated the service. It didn’t fit my lifestyle. (P.S. prices may be lower compared to regular supermarkets but generally the Aldi prices are lower than Imperfect’s).