
For 1,000,000 views on YouTube Shorts, you’d then make approximately $50.
However, this is just an average. Your earnings can vary widely depending on your niche. According to Analyzify, here are the lower and upper bounds of potential earnings across different YouTube niches.
Category | Estimated RPM | Estimated Earnings for 100,000 Views |
YouTube Shorts (Low RPM) | $0.01 | $1 |
YouTube Shorts (Typical RPM) | $0.05 | $5 |
YouTube Shorts (High RPM) | $0.08 | $8 |
Music | $0.75 | $75 |
Entertainment / Pets & Animals | $1.00 | $100 |
Gaming | $2.50 | $250 |
People & Blogs / How To & Style | $3.50 | $350 |
Education | $5.00 | $500 |
Digital Marketing / Finance (Low) | $8.00 | $800 |
Digital Marketing / Finance (High) | $20.00 | $2,000 |
The Highest-Earning YouTube Content Creators
- Mr. Beast (Jimmy Donaldson): $82 million
- Rhett & Link: $35 million
- Preston Arsement (PrestonPlayz): $35 million
- Ryan Kaji: $35 million
- Jake Paul: $34 million
- Mark Edward Fischbach (Markiplier): $30 million
- Logan Paul: $21 million
- Brent Rivera: $17.5 million
- Huda Kattan: $13 million
- Marques Brownlee: $8.5 million
- Mark Rober: $6 million
These numbers represent the total revenues that YouTube stars generate from all their business operations, not just their revenue from YouTube ads (RPMs). Let’s dive into how these big stars diversify their brand income.
Earning Methods Beyond Ads
Ways to Make Money on YouTube
#1. Show Ads In Your Videos
#2. Get Tips From Viewers
#3. Sell Custom Merchandise
#4. Charge For Subscriptions to Your Channel
#5. Use Affiliate Marketing
#6. Be an Influencer or UGC Creator
UGC Creators offer a unique opportunity in the influencer marketing landscape. Unlike traditional influencers, these creators specialize in producing authentic, relatable content that brands can use across their marketing channels, often without requiring a large personal following. This approach allows creators to earn by producing content directly for brands,
Note: YouTube creators with good-sized followings may qualify for the Amazon Influencer program, which gives you special tools for promoting Amazon products and enables you to earn commissions on sales. Learn more in our guide to becoming an Amazon Influencer.